The motivation McDonald's has behind this "Blitz Box" is to appeal to people who do not arrive alone as well as those who are bringing a meal to someone else. The calories provided on the website total 1335 calories per person without sauces. I really think this is a bad idea for the company, as it more than half of the daily calories one. I think it's possible that other companies will follow as McDonald's is the going standard for fast food.
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